Wednesday, June 4, 2008

'cause everyone else...

GUYS.
New Ratatat album is out,
and evvveryone is talking about it.
Solid Improvement on last album,
although lacks some of the classic feel,
probably because it's still way too nouveau.
I'll let you guys decide:
Ratatat - Brulee
Ratatat - Bird Priest (playing)

SO.
I have a video to Bitch about.
If you guys have randomly turned on the tv recently,
you very well might have caught the new Moosehead beer commercial.
What happens is, since Moosehead is now giving out one of four different
sports balls (baseball, football, basket or soccer ball) they have an Ad
that is sickening to any guy who cares about gender representation.
The commercial basically insists that without sports, guys would be useless.
The lines are literally "Without sports, what would guys do?" and then gives
some examples ending in "talk?!" as two animated characters on screen suffer an awkward moment, clearly hinting at the fact that guys can't talk, ever.
This commercial pisses me off so much.
Is Moosehead so oblivious to the larger picture of men in our society,
ignoring the extreme jocks?
Can they not realize that being a stuck up, muscle bound, talking piece of concrete
is about as cool as the mesh muscles shirts they tend to wear?
Is Moosehead so oblivious to real guys, who drink real beer,
and are just as manly as any other,
but CAN CARRY ON A NORMAL CONVERSATION.
I don't believe that they would advertise on national television,
the fact that guys can't be creative, emotional or talkative,
and only care about sports.
So Moosehead, thank you very much,
for actually DEmasculating my gender on national TV,
reducing us to cavemen, and obliteration any headway the real guys have made,
in terms of changing our gender expectations,
so that one can ACTUALLY have a conversation,
that goes deep,
beneath the exterior,
I am a man, and fuck you and your expectations of me not being able to function without sports.
Your ad is complete failure, as it's specific target,
is becoming more narrow and more narrow with each year,
as the entire population comes to realize that
jocks were cool in grade 9,
but the real, successful men in our society can go beyond the
magazine covers and Moosehead commercials,
sit down, drink their strawberry daquaries,
watch Dawsons Creek,
draw a picture,
make some music,
have an intellectual conversation with their also male friend,
have a deep, emotional conversation with their other male friend,
and then go bang chicks hotter, more sophisticated and more educated than
any jock could ever dream of having. ever.
Fuck You Moosehead,
for ever on now,
I will think of your shitty commercial,
as I drink your beer,
because it's oh so good.
Damnit.










1 comment:

Anonymous said...

hey tim, i think maybe you should spend less time bloggin' about tv commercials, and get outside and play some sports ;D